About Us

From Sonora to the Nation’s Capital

Proud to be a Latino- and LGBTQ-owned and operated hospitality group.

Meet Our Founder & CEO

Aarón Enrique Almada

With nearly two decades of diversified experience in both the public and private sectors, Aarón Enrique is a strategic connector of people, ideas, and resources.

For the past nine years, he has been instrumental in shaping social impact strategies for one of our nation’s most iconic Fortune 100 brands. As an innovative creator, brand developer, and tastemaker, his wide-reaching expertise is well recognized.

Aarón Enrique’s vision for Sonoran Hospitality Brands is to establish a multi-faceted food and beverage enterprise that brings the authentic culture of Sonora to the Nation's Capital, leaving an inalienable mark on the local Mexican food scene.

Delivering Sonoran Excellence to the Heart of the Nation

At Sonoran Hospitality Brands, our mission is to transport the vibrant essence of Sonora's culinary landscape to the heart of the Nation's Capital. Through meticulous attention to detail, unwavering commitment to quality, and a genuine obsession for customer satisfaction, we aim to craft unforgettable experiences for our clients and their guests.

Quality First

We pursue excellence in every bite, sip, and interaction. By paying meticulous attention to detail and maintaining unwavering quality, we aim to surpass your expectations.

Innovation Driven

We push the limits of our service by continually exploring innovative techniques and ideas to elevate your experience. Our commitment to creativity and forward-thinking guarantees that we consistently provide fresh, exciting, and unforgettable moments.

Our Core Values

These values serve as the guiding principles that shape Sonoran Hospitality Brands, embodying our commitment to quality, authenticity, and the creation of exceptional experiences.

Creative Innovation

Constantly evolving, we strategically introduce a new Mexican food experience in the National Capital Region, pioneering innovation while staying rooted in tradition.

Cultural Authenticity

Embracing the unique flavors, ingredients, and techniques of Sonora's food and beverage scene, we stay true to our cultural roots in every aspect of our offerings.

Customer-Obsessed

Placing our customers at the heart of everything we do, we prioritize their satisfaction, listening attentively to their needs and exceeding expectations.

Memorable Experiences

We are dedicated to creating lasting memories for our clients and their guests, ensuring that each encounter with Sonoran Hospitality Brands is a remarkable and cherished experience.

Meticulous Attention to Detail

We pride ourselves on a meticulous approach, ensuring that every aspect of our offerings reflects the highest standards of quality and craftsmanship.

Passionate Pursuit of Gastronomic Excellence

We are driven by an unwavering passion for excellence, obsessing over every detail in our culinary creations and experiences.

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Passion Meets Vision

Our Team

Aarón Enrique Almada

Founder & CEO

This Could Be You!

Partner

Social Impact

Cultivating Change, One Bite at a Time

Our Pledge to Supplier Diversity, Sustainability & Civil Society

Supplier Diversity

We believe in the power of diverse procurement to uplift communities and create economic opportunities. By sourcing ingredients, goods, and services from a diverse range of suppliers, we not only ensure quality and authenticity but also support local businesses and promote economic empowerment. Together, we're building a more inclusive and resilient supply chain that celebrates the richness of diversity.

Sustainability

At the core of our operations is a deep-rooted commitment to the environment. By embracing compostable and recyclable materials, we're on a mission to reduce waste and safeguard our planet. Dine with us, and be part of the movement towards a sustainable future.

Civil Society

Community is a core priority, and we believe in giving back to the communities that support us. Through partnerships with nonprofits, we're making a meaningful impact on social issues that matter most. In 2024, 2% of our sales will be donated to Fai-son, a nonprofit organization in Ciudad Obregón with a mission to improve the quality of life for Mexican families living in poverty. Specifically, our funds will be allocated to their “Community Banks” program which aims to provide micro-credit to women entrepreneurs running micro-businesses focused on productive goods and services. These investments allow for the diversification of familial activities to generate income through other sources and not solely depend on agricultural production, the region’s primary industry.
Visit Fai-son